Innovation

JetBlue Airways + Columbia University

Henkel + University of Arizona

McGraw-Hill + Carnegie Mellon University

PepsiCo + Columbia University

Consumer Behavior

Men’s Health Magazine + Columbia University

The Coca-Cola Company + Columbia University

The Hershey Company + Northwestern University.

General Re + Northwestern University

Strategy

Health Net + University of California Los Angeles

Staples + Washington University in St. Louis

Norwegian Cruise Line + Cornell University

“Innovation is critical to JetBlue Airways and collaborations with universities provide us with fresh ideas and new insights. With AdU Network, we were able to co-create a challenge with a wide variety of talented university students. A direct channel to new thinking at universities is very important to the culture and the business at JetBlue Airways.”

- Chief Commercial Officer of JetBlue Airways

"I can't say enough about how impressed I was with the quality of work coming out of the partnership of Dmitriy Katsel's AdU Network and the head of Kellogg’s Business School Professor Bobby Calder. The caliber of work with both groups was top notch and partnering with an intelligent and an engaged MBA student group clearly created significant value for us. I would highly recommend them as a way to generate insight and strategic ideas"

- Director International Consumer Insights and New Methods at The Hershey Company

"They brought incredible value to us. This is another very unique way to tap into a talent stream that is unencumbered by the day-to-day business. There were some definite nuggets in there and I think that this got us off to a nice running start in the organization. This is something that we would love to do again in the future."

- Head of Consumer Insights at Rodale and Men's Health Magazine

"Our collaboration with UCLA School of Public Health looked to address several critical business challenges for our company. The students looked at our business problems with a fresh perspective and offered innovative ideas to help us adapt to the marketplace. We were able to involve internal stakeholders from across a variety of business units in the collaboration, and the overall experience was seamless and very beneficial."

- Gina Stassi, Vice President of Product Development at Health Net